One Fusion CX, Infinite Possibilities: Raya Dhara – India

Raya Dhara - Employee Spotlight - Fusion CX Howrah

Join Raya Dhara, a committed Seller Support Executive at Fusion CX, as she takes us through a day in her life, the challenges she tackles, and the rewarding experience of supporting sellers on a leading eCommerce platform.”

My typical workday begins at 10 AM, where I start by reviewing any pending queries from sellers. I focus on understanding how I can assist them in improving their business on our renowned eCommerce platform. Throughout the day, I guide sellers on how to use promotional tools like deals and ads to boost their visibility and drive orders.

I spend my day helping sellers optimize their presence on the platform. Whether offering personalized recommendations or troubleshooting concerns, I, Raya Dhara, make sure to stay in close communication and ensure they make the most of the available opportunities. By 7 PM, I wrap up any remaining tasks, note follow-ups for the next day, and ensure everything is organized for a productive tomorrow.

Key Responsibilities: How I Support Sellers’ Success

As a Seller Support Executive, my main responsibility is to help sellers thrive on the eCommerce platform. I guide them on how to optimize their listings, use ads, and leverage deals for increased visibility and sales. Every day, I address their queries, provide tailored recommendations, and keep them up-to-date on the latest features and strategies available.

Being part of a team that helps sellers grow their businesses is incredibly rewarding. I enjoy analyzing data, spotting trends, and giving sellers the tools they need to succeed. It’s fulfilling to know that her support directly impacts their growth; Raya Dhara shares with immense joy.

I use tools like CRM software, data analysis tools, and internal dashboards to track performance and effectiveness to stay on top of everything. I also rely on communication tools like email and chat to stay connected with sellers, ensuring prompt and efficient service.

Time Management: Staying Organized in a Fast-Paced Role

My workday involves managing a wide variety of tasks, and effective time management is the key. I begin by reviewing and prioritizing tasks based on urgency and the needs of the sellers. If a seller is facing an issue that directly impacts their performance, I will always address it first.

I make sure to use a task management system to track my open items. This way, I can allocate specific time slots for follow-ups, data analysis, and reporting, helping me stay organized and ensure I’m meeting deadlines.

Collaboration Across Teams: A Unified Approach

Collaboration with other teams is key to supporting our sellers effectively. I often work with the marketing team to align promotional campaigns and strategies that can benefit sellers on the platform. The sales team provides insights into trends and potential high-demand products, which I can relay to sellers for better positioning. For technical issues, I coordinate with the IT team to resolve platform-related challenges. Additionally, HR helps with any training or resources needed to stay updated on the latest processes. Together, this teamwork ensures we deliver consistent, valuable support to our sellers.

Raya Dhara strongly believes that being able to work with cross-functional teams ensures we deliver comprehensive support to our sellers and when everyone is aligned, a team can solve problems faster and deliver better results.

Challenges: Managing High Volumes and Complex Tools

One of the biggest challenges I face is managing a high volume of queries, especially during busy periods or promotions. To handle this, I prioritize issues based on urgency and impact. Another challenge is helping sellers understand complex tools like ads and deals. I break down the process into manageable steps and provide hands-on support, ensuring sellers feel equipped to use these tools effectively.

I love solving these challenges and finding creative ways to help sellers succeed. “Staying organized and communicating clearly helps me stay on top of everything.” Raya reveals her way of solving CX challenges.

Ensuring a Seamless Customer Experience

To create a seamless experience, I maintain clear, consistent communication across all touchpoints—whether it’s through email, chat, or phone. Each interaction builds on the last, so sellers don’t need to repeat themselves. I keep detailed records of each conversation, which helps me provide personalized advice based on their specific needs.

I prioritize prompt responses and regular follow-ups to make sure no concerns go unaddressed. Raya Dhara believes by staying proactive and organized, she can ensure sellers always feel supported.

Feedback and Continuous Improvement

Customer feedback is essential to improving the overall experience, and I make it a point to regularly check in with sellers. I track recurring questions and concerns to identify common areas for improvement. Using data analysis tools, I analyze feedback surveys and performance metrics to understand how we can enhance our support.

Patterns from this feedback help me refine my approach and suggest improvements to our programs, Raya explain. I also share insights with other teams to ensure we continuously enhance the seller’s experience.

Staying Ahead of CX Trends: My Approach to Continuous Learning

Staying updated on the latest CX trends is crucial in my role. I regularly read industry blogs, attend webinars, and follow experts on platforms like LinkedIn. Inside Fusion CX, we have regular training sessions and workshops to learn about new tools and best practices, which helps me, Raya Dhara, stay sharp and become a better customer experience specialist.

Staying informed about the latest trends in CX and e-commerce innovations helps me provide forward-thinking support. The ever-evolving nature of this field keeps me engaged and motivated to improve my skills.

What I Love Most About My Role at Fusion CX

The best part of my job is the opportunity to directly impact sellers’ success. I get to see the results of my support, whether it’s increased orders, improved visibility, or better overall performance. The dynamic nature of the role also keeps things exciting—every day brings new challenges and learning opportunities.

I’m motivated by the success of the sellers I support. Knowing that my work helps them grow and thrive is what keeps me passionate about what I do, Raya Dhara reflects with enthusiasm.

Memorable Success Story: Helping Sellers Thrive

One success story I’m particularly proud of involved a seller who was struggling with low orders on the eCommerce platform. After analyzing their listings, I found that their product descriptions and images were not optimized for the platform’s search algorithm. I worked with them to improve these aspects and set up targeted ads for their top products. Over the next month, their visibility increased significantly, and their order volume grew steadily.

It was incredible to see their confidence grow as their business took off. This success reaffirmed the value of personalized, hands-on support, Raya says with a smile.

How Fusion CX Has Contributed to My Professional Growth

Working at Fusion CX has been a transformative experience for my career. I’ve honed my communication, problem-solving, and customer service skills and gained a deep understanding of e-commerce platforms and promotional strategies. The fast-paced environment has made me more adaptable and efficient, and collaborating with various teams has improved my teamwork and leadership abilities. Fusion CX has helped me develop a well-rounded skill set that continues to shape my career. The opportunities for growth here are limitless, says Raya Dhara, proud of her journey.

Advice for Aspiring CX Professionals

If you’re thinking about a career in Fusion CX, my advice is simple: embrace continuous learning and stay adaptable. The role comes with its challenges, but that’s what makes it exciting. Be proactive, stay organized, and focus on building strong relationships with sellers. Patience and empathy are essential in delivering exceptional support. Raya strongly believes that collaboration is key to success. Working with different teams enhances the experience and provides opportunities for growth.

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Fusion CX does not employ brokers or agencies for recruitment purposes and never requests payment of any kind from job applicants. All legitimate job openings can be accessed directly through our official careers page. Beware of fraudsters claiming to represent Fusion CX and always verify the authenticity of any recruitment communication.



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