Senior Content Writer – Kolkata

Are you a talented wordsmith with a passion for creating engaging and impactful content? Fusion CX is looking for a Senior Content Writer to join our dynamic team in Kolkata.

Job Description

Key responsibilities of the Senior Content Writer:

  • Write engaging original content for blogs, websites, email, and other media.
  • Brainstorm and present a wide selection of creative ideas for paid campaigns.
  • Develop campaign briefs, landing page structures, and content strategies based on campaign objectives and audience research.
  • Conceptualizing, writing, and reviewing high-quality content and thought leadership collateral, which includes Whitepapers, case studies, brochures, blogs, infographics, press releases, etc.
  • Adapting to different styles and tonalities depending on the business objectives and intended target audience.
  • Coordinating with internal team and management to execute projects in an efficient and goal-oriented manner.
  • Optimize content for SEO to improve visibility and drive organic traffic to our website.
  • Collaborate with subject matter experts to understand concepts and translate them into easy-to-understand content for our audience.
  • Proofread and ensure the accuracy and consistency of all content before publication.

Job Requirements

Essential skills and qualities required for the Senior Content Writer role:

  • Bachelor’s degree in English, Journalism, Economics, Communications, Computer Science, or a related field.
  • Experience required – 5 to 7 years.
  • Understanding the BFSI ecosystem is an advantage.
  • Content marketing proven knowledge or experience: Writing SEO content, creating/editing blog posts, web copy, white papers, social media posts, copywriting, etc.
  • Strong command of English (verbal and written), especially when it comes to grammar, contextual meaning, and logical structure.
  • Conceptualizing, outlining, writing, and reviewing high-quality marketing and thought leadership collateral.
  • Ability to simplify complex technical information for a non-technical audience.
  • Proficiency in MS Office and Google Suite.
  • Familiarity with SEO best practices and keyword research tools.
  • Strong organizational and time management skills, with the ability to meet tight deadlines and workload.
  • Creative thinking, excellent research, and problem-solving abilities.
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