Senior Content Writer – Kolkata, WB

Fusion CX seeks a talented Senior Content Writer to join our dynamic marketing team. This role requires a strong background in content creation, particularly in the Banking, Financial Services, and Insurance (BFSI) sectors. The ideal candidate will have proven experience crafting engaging, SEO-optimized content that drives brand awareness and thought leadership. If you have a passion for storytelling, a keen understanding of industry trends, and a portfolio showcasing impactful BFSI content, we’d love to hear from you!

Job Description – Senior Content Writer

Key responsibilities of the senior content writer in Fusion CX Kolkata:

• Write engaging original content for blogs, websites, email, and other media.
• Brainstorm and present a wide selection of creative ideas for paid campaigns.
• Develop campaign briefs, landing page structures, and content strategies based on campaign objectives and audience research.
• Conceptualizing, writing, and reviewing high-quality content and thought leadership collateral, which includes Whitepapers, case studies, brochures, blogs, infographics, press releases, etc.
• Adapting to different styles and tonalities depending on the business objectives and intended target audience.
• Coordinate with the internal sales/presales team and management to efficiently execute and help with proposal writing projects related to BFSI prospects.
• Optimize content for SEO to improve visibility and drive organic traffic to our website.
• Collaborate with subject matter experts to understand concepts and translate them into easy-to-understand content for our audience.
• Proofread and ensure the accuracy and consistency of all content before publication.

Job Requirements – Senior Content Writer

Skills, qualifications, and qualities required to excel in the role of senior content writer:

• Bachelor’s degree in English, Journalism, Economics, Communications, Computer Science, or a related field.
• Experience required – 7 to 10 years.
• Requires a strong background in content creation, particularly in the Banking, Financial Services, and Insurance (BFSI) sectors.
• Content marketing proven knowledge or experience: Writing SEO content, creating/editing blog posts, web copy, white papers, social media posts, copywriting, etc.
• Working experience with WordPress CMS is an advantage.
• Strong command of English (verbal and written), especially when it comes to grammar, contextual meaning, and logical structure.
• Conceptualizing, outlining, writing, and reviewing high-quality marketing and thought leadership collateral.
• Ability to simplify complex technical information for a non-technical audience.
• Proficiency in MS Office and Google Suite.
• Familiarity with SEO best practices and keyword research tools.
• Strong organizational and time management skills, with the ability to meet tight deadlines and workload.
• Creative thinking, excellent research, and problem-solving abilities.

Why Join Fusion CX?

At Fusion CX, we value the power of words and their impact on our brand and audience. As a Senior Content Writer, you’ll be at the forefront of crafting compelling narratives that resonate within the BFSI sector. Here’s what we offer:

• Innovative Environment: Engage in a culture that encourages creativity and fresh perspectives, allowing your writing to make a real difference.
• Professional Growth: Benefit from continuous learning opportunities, including training programs and access to industry events, to keep your skills sharp and relevant.
• Collaborative Team: Work alongside experienced professionals passionate about delivering excellence and fostering a supportive workplace.
• Diverse Projects: Tackle a variety of assignments that challenge and expand your expertise, particularly within the dynamic BFSI landscape.
• Work-Life Balance: Enjoy flexible work arrangements and paid time off, ensuring you have time to recharge and pursue personal interests.

If you’re ready to elevate your content writing career and contribute to a company that values your talent and dedication, apply today!