Paid Marketing Manager – Kolkata, WB

Fusion CX is looking for a Paid Marketing Manager to lead and optimize our digital advertising and email marketing campaigns. This role requires expertise in PPC, paid social, programmatic advertising, and email marketing to drive targeted traffic, generate leads, and maximize ROI. The ideal candidate will have a strong analytical mindset, experience managing multi-channel paid campaigns, and a track record of delivering performance-driven results. We’d love to hear from you if you excel at data-driven decision-making and thrive in a fast-paced marketing environment!

Job Description – Paid Marketing Manager

1. Proven experience as a Paid Marketing Manager or similar role.
2. In-depth knowledge of various paid advertising platforms, including Google Ads, Meta Ads, LinkedIn Ads, etc.
3. Experience creating, optimizing, and managing targeted email campaigns, including automation, segmentation, A/B testing, and performance analysis to drive engagement and conversions.
4. Strong analytical skills with the ability to interpret data and make data-driven decisions.
5. Proficiency in using analytics tools such as Google Analytics and Consol, Google Tag Manager, or similar platforms.
6. Excellent understanding of digital marketing best practices, including audience targeting, segmentation, and conversion optimization.
7. Experience with A/B testing and an understanding of statistical significance.
8. Exceptional English communication skills, both verbal and written.
9. Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
10. Creative mindset with the ability to think outside the box and develop innovative solutions.
11. Strong attention to detail and ability to deliver high-quality work in a fast-paced environment.

Job Requirements – Paid Marketing Manager

1. Bachelor’s degree in marketing, advertising, or a related field.
2. Experience required – 7 to 10 years.
3. Proven track record of successfully managing and optimizing paid marketing campaigns.
4. Certification in Google Ads or other relevant advertising platforms is preferred.
5. Proficient in Microsoft Office Suite, particularly PPT for presentation and Excel for data analysis and reporting.
6. Familiarity with website analytics tools and concepts.
7. Experience in designing marketing creatives, ad visuals, and email templates using Canva is a plus.
8. Strong understanding of SEO principles and their integration with paid marketing efforts.
9. Experience in managing large advertising budgets.
10. Knowledge of HTML and CSS is a plus.

Why Join Fusion CX?

At Fusion CX, we empower professionals with the resources, support, and opportunities to thrive in a dynamic marketing environment. Here’s what you can expect:

• Career Growth: Work with a global CX leader and gain exposure to advanced marketing strategies.
• Innovative Work Culture: Be part of a data-driven and creative marketing team.
• Competitive Compensation: Enjoy a rewarding career with performance-based incentives.
• Professional Development: Access training, mentorship, and opportunities to upskill.
• Collaborative Team Environment: Work with talented marketing professionals who inspire and support each other.

If you’re ready to take your paid marketing career to the next level and make an impact at a fast-growing company, apply today!