Only a few manage to leave a lasting impression in the world of customer experience, and Andaman Santikunakul is one of those exceptional individuals. Her infectious energy elevates everyone around her. As a customer experience specialist in Thailand, she brings joy to every interaction, radiating passion and accompanied by a smile that mirrors her enthusiasm. Andaman ensures that each customer feels heard, valued, and truly satisfied, leaving every encounter with a positive and lasting impression. Let’s dive into Andaman Suntikunakul’s world at Fusion CX Thailand and discover how her approach to service is redefining the customer experience game.
The Power of a Thoughtful Start
For Andaman Suntikunakul, each day begins with a spark of energy and enthusiasm. As a customer experience specialist, she brings passion to every call. This young, dynamic professional knows that preparation is the key to setting the foundation for a successful day. So, she logs in early, ensuring that she checks for new updates and prepares herself to handle any challenges that may arise throughout her shift.
Andaman believes that being prepared enables her to offer better experiences to her customers. It boosts her confidence and allows her to tackle any situation with ease. She views each interaction as an opportunity to create a connection and leave a positive impression. This proactive approach ensures that she’s always ready to make a meaningful impact, regardless of the complexity of the task or the challenges she encounters during the day.
Connecting with Empathy to Create Memorable Experiences
What sets Andaman Suntikunakul apart is her ability to connect deeply with customers and understand their needs. Instead of rushing to offer quick solutions, she listens carefully to their concerns and focuses on making them feel valued. She explains, “I always try to put myself in the customer’s shoes to understand where they’re coming from and provide the support they truly need.”
For Andaman, delivering an excellent customer experience goes beyond answering questions or solving problems. It’s about making customers feel supported, respected, and appreciated every step of the way. She explains ““Every day, a service-oriented employee in a customer support role actively listens to the customer’s concerns, offers effective solutions, and follows up to ensure the customer is fully satisfied with the outcome.”
Turning Challenges into Opportunities
Delivering excellent customer service comes with challenges, and Andaman is no stranger to difficult calls. She has mastered the art of calming overwhelmed or upset customers. These challenging moments, however, are opportunities for growth. Andaman firmly believes that every difficult experience not only helps her grow professionally but also enriches her personally. She shares, “I remind myself that they’re not mad at me—they’re frustrated with the situation.” By responding with empathy and understanding, she transforms negative experiences into positive ones, ensuring the customer feels heard and respected by the end of the call.
Technology with a Human Touch
Technology is integral to providing exceptional customer service in today’s digital age. Andaman Suntikunakul uses a variety of tools—ranging from CRM platforms to call management systems—to streamline her workflow. However, this tech-savvy customer service expert never loses sight of what truly matters in creating memorable customer experiences: the human touch.
She believes that while technology helps with task management, it cannot replace the empathy and connection she fosters with customers. Andaman blends the best of both worlds—using technology to enhance her efficiency while relying on empathy, understanding, and clear communication to create personalized interactions that truly resonate with each customer.
What Fuels Andaman’s Passion for CX
The driving force behind Andaman’s dedication to customer experience is simple—each call represents an opportunity to brighten someone’s day, solve a problem, and leave the customer with a sense of satisfaction. Andaman finds fulfillment in helping people feel more confident, informed, or simply less frustrated.
“It’s not just about fixing a problem; it’s about ensuring that the customer walks away feeling valued and knowing they’ve been taken care of,” she says. Her motivation comes not from accolades but from the satisfaction of knowing she’s made a difference, no matter how small.
Finding Balance: Work, Play, and Family
Though Andaman is deeply committed to her work, she knows the importance of balance. Outside the office, she finds joy in listening to K-pop—a passion that helps her unwind and recharge after a busy day. The vibrant music and performances offer a fun escape from her professional life. But it’s not just about music. Andaman treasures the time spent with her family, especially her mother and grandmother. These precious moments of connection provide her with the emotional support she needs to stay centered and focused.
What Advice Would You Give to Someone Considering a Career in Fusion CX?
Andaman believes that a career in customer experience is all about growth and constant learning. “In this field, things are always evolving,” she shares. “Stay curious, ask questions, and never stop learning. This mindset will help you not only grow professionally but also deepen your understanding of customer needs. Understanding those needs is essential for delivering exceptional service and making a meaningful impact.
Andaman Suntikunakul: A True Champion of Customer Experience
Andaman doesn’t just believe in meeting customers’ expectations—she strives to exceed them. With her empathetic nature, commitment to personalized care, and ability to remain calm under pressure, Andaman is reimagining what it means to be a customer experience specialist at Fusion CX Thailand.
At Fusion CX, Andaman Suntikunakul is more than just another customer service executive. She is a true advocate for the customer—someone who goes above and beyond to create meaningful connections. Her passion and dedication make her an invaluable part of the team. Every call and interaction leaves a lasting and positive impression in the ever-changing landscape of customer service.
Stay tuned for more stories of CX professionals like Andaman, who are redefining the customer experience landscape with passion, empathy, and innovation.